Pricing

Plans that match how hard your time is to replace.

Choose the tier that fits your workload. The full concierge experience is available in the open beta today — upgrade to paid whenever you are ready, with no lock-in.

In the app

Billing that feels like the rest of Selara.

Subscription status and plan details stay readable in the product — not buried in a generic portal.

Billing that doesn’t feel like a separate job

You can actually understand what you’re paying for.

Your plan, renewal date, and what you get are all visible in the same calm app you use for everything else.

Selara subscription and plan status in the app — clear, premium billing surface.

Plans

Select, Premium, and Pinnacle

Monthly or annual billing. Every plan includes Calendar intelligence, approvals, follow-through, voice access, and 800+ integrations.

The open beta is free and gives you everything. When you want to keep going, pick a plan. Everything you’ve set up comes with you.

Select

$25/mo

$250/year

Save $50/year

$20/mo effective when billed yearly

You get the full thing in the open beta right now.

A solid assistant for calendar intelligence, approvals, follow-through, and the tools you use — without creating chaos.

  • Calendar intelligence
  • Approvals & follow-through
  • Voice accessible
  • 800+ tools
Choose Select

Pinnacle

$110/mo

$1,100/year

Save $220/year

$91.67/mo effective when billed yearly

You get the full thing in the open beta right now.

For teams or households that need serious capacity. No limits, best models, early access to new stuff.

  • No limits
  • Best models
  • Premium voice
  • Team/household access
Choose Pinnacle

Pinnacle is for teams and households who need unlimited capacity and shared context. Talk to us for custom arrangements.

Billing

Simple subscription mechanics

What you get

Each plan lists included capabilities upfront. Your subscription renews on the cycle you choose; manage billing from your account when we enable self-serve checkout.

Questions

For volume, teams, or custom arrangements, use the support email in the footer—we read every message.

FAQ

Answers before you need to ask

Pricing, behavior, and billing — covered in plain language.

What makes Selara different?

It shows you the plan before it does anything important. You approve, change it, or stop it. That’s the whole difference.

What is approval-first AI?

Approval-first AI means Selara turns your request into a visible plan before anything runs — calendar changes, messages, or connected automations. You stay in judgment; the assistant stays accountable. It is the opposite of agents that act first and explain later.

Are the prices real?

Yes. What you see is what you pay. You can start with the free open beta and upgrade later.

How does billing work?

Monthly or yearly. You can change or cancel anytime from your account.

Can I upgrade or downgrade later?

Yes. Your data and settings move with you.

What do I get in the open beta?

The full experience for free right now. When you’re ready to pay, your stuff carries over.

What data does Selara store?

Your preferences, memory, connected accounts, and the plans you approve. Nothing important runs without you seeing it first. You can review and delete what Selara remembers from settings.

What happens when I reject a plan?

Nothing runs. Selara stops, keeps your accounts untouched, and you can edit the plan or ask for a different approach. Rejecting is a normal part of the workflow—not a failure state.

How accurate is voice input?

You talk normally—no special commands. Selara turns speech into a written plan you review before anything executes. If it mishears something, you fix it in the plan, not after the damage is done.

Are memory limits different by plan?

Yes. Select covers a solid personal workload. Premium adds more capacity and shared access. Pinnacle is built for teams or households that need serious headroom. Limits are visible in the app so you always know where you stand.

What if an integration fails mid-action?

Selara surfaces the error in the plan before anything partial ships. You decide whether to retry, change tools, or stop. Important actions never silently half-complete.

How do upgrades or downgrades work mid-cycle?

Switch plans from your account. Your data, memory, and settings carry over. Billing adjusts on the next cycle—no lock-in, no starting over.

Can Selara replace my executive assistant?

Selara works as an executive AI assistant for routine calendar, follow-up, and coordination — always with a plan you approve first. For judgment calls that need a human in the room, it shows you the draft and waits. Many professionals use it to reclaim hours their EA shouldn’t spend on busywork.

Is Selara only on iPhone today?

The open beta is iOS-first. Mac, browser, and Watch versions are on the roadmap—see /future for what’s coming. Your account and preferences will carry across surfaces as they ship.

Does Selara train on my data?

Selara is built for professionals who cannot afford surprises. Your conversations and documents are handled for your assistant—not sold or used to train public models. See our Privacy Policy for full detail.

What changes when I move from beta to paid?

Your setup, memory, and integrations stay. You pick Select, Premium, or Pinnacle when you’re ready. Nothing resets—you just unlock paid capacity and billing on your terms.

Is Selara a premium AI concierge for iOS?

Yes. Selara is a premium AI concierge built for iOS — calendar intelligence, voice, mail, and approval-first control in one calm app. Mac and other surfaces are on the public roadmap at /future.

What professionals say

Calm delegation, when the stakes are real.

Early beta voices from people whose weeks cannot absorb silent automation.

I stopped dreading Monday mornings. Selara shows me the plan before anything touches my calendar — that alone changed how I delegate.

Managing partnerMid-size litigation firm

The approval step isn’t friction — it’s the feature. I finally have an assistant that respects how high the stakes are in clinical leadership.

Department chairAcademic medical center

I tried the fast agents. They’re impressive until something breaks. Selara feels like luxury software — calm, visible, and actually trustworthy.

COOGrowth-stage technology company

Voice in the car, plan on screen, approve before it runs. That workflow alone reclaimed hours I was spending on coordination busywork.

PrincipalAdvisory practice

Open beta

The open beta is live.

Calendar intelligence, approvals, and follow-through—and a bespoke assistant that tailors itself to your life. Available now in open beta for professionals who are tired of their calendar and inbox running their week.